Over the Easter holiday, I realized just how hard it is to describe what exactly ac Account Manager in advertising does. My coworkers think I should just reply “yes” to every question my friends and family ask. But, that’s not entirely truthful. I don’t come up with the ads. I don’t create the ads. I don’t execute or produce ads. I don’t place the ads. But, I do get to touch all of those aspects and ensure the best creative comes to life and is executed well (and that the clients are on board, too).
With that being said, here are my essential daily functions:
1. Buttoned down business leaders: detail guru, safe pair of hands, on time delivery or flawless execution, thorough understanding of process, thinks and acts proactively, maintains core functions of account (this is the boring..I mean fun stuff: status reports, contact reports, billing, estimates, etc), support new business pitches.
2. Solid team builder: manage internal relationships, main point of contact, builds trust, communicates effectively, demonstrates leadership, contributes to a positive culture)
3. Inspired idea champion: support good ideas and ensure they come to life, last eyes on creative before it leaves the door*, passion for creativity, offer ideas, share POV on creative
Sounds fancy, doesn’t it? Mom would be proud. Now on to the learning. On to the point of the blog. How I’ve managed, at one point or another, to royally mess up almost everything listed above in order to learn and become better.
Welcome to my blog.
No comments:
Post a Comment